Canada's independent injury-lawyer matching service
The right lawyer can change
what happens next.
Tell us what happened. We review the details that actually change a case and connect you with one carefully selected Canadian injury lawyer—not a directory, a bidding list, or a pile of sponsored names.
The thing nobody explains
A search page is not a ranking of quality. It's a ranking of spend.
It is worth knowing the mechanics rather than being cynical about them. The listings at the top of a search page marked as sponsored are sold by auction — the firm that bid the most for that phrase, in your city, appears first. Personal injury is among the most expensive advertising categories that exists. So the top of the page reliably tells you which firm has the largest marketing budget.
Below the ads, organic position is earned through site engineering, content volume and links: real work, done by marketing teams, and entirely unrelated to how a file gets handled. Review counts skew for a simple structural reason — clients who settle well are asked to leave one, clients who were declined or left waiting are not. Many "top lawyer" badges are directory placements that firms pay to display.
None of that makes those firms bad. Some of the best firms in the country advertise heavily. It just means the page you are looking at cannot answer the only question you actually have.
Not "who is visible." It's whether the specific lawyer who will hold your file has done your specific kind of case, in your province, recently — and whether they have room for it right now.
What we do instead
Three commitments, and we publish all of them
We only work with firms that clear the bar
Verified standing with the provincial law society. Plaintiff-side injury work as the primary business — never a department beside real estate. Named responsible lawyer. Written fee terms in plain language before you sign. Firms that act for insurers are excluded outright.
The full admission standard →We route on details, not categories
"Car accident in Ontario" is not a match — it's a bucket. A commercial carrier, a brief loss of consciousness, a treatment gap, a denial letter dated eleven months ago: each of those changes who should hold the file. We built the intake around exactly those forks.
How the match is made →Nobody can buy their way to you
Member firms pay a flat participation fee. Not per referral. Not a percentage. Not a bidding position. A firm cannot buy volume, priority, or a category — and if the people we send stop being looked after, they get routed less. We publish the whole model.
Exactly how we're paid →The private network
We will never publish who they are.
This is deliberate, and it is the part people ask about most. The moment a network is published it becomes a directory — and directories get worked. Firms start managing their placement instead of their files. Clients start picking a name off a page for the same reasons they'd pick one off a search result: the logo, the order, the photograph.
Keeping it private means we can route on capability and on who genuinely has capacity this month, and it means a firm's standing with us can move quietly on the only thing that should move it — how the people we send are actually treated.
You are told exactly who your match is, and precisely why they were chosen, before you speak to anyone. What you don't get is a shortlist to agonise over at two in the morning.
Why the small questions
The detail you think is too small to mention is usually the one that decides it
These are real forks in the road. Each one moves a file to a different set of practitioners — and most intake forms on the internet ask for none of them.
You were dazed for a few seconds
You did not black out, so you never mentioned it. That detail reframes a soft-tissue file as a possible brain injury — a claim handled by a distinct and much smaller group of practitioners.
A transport truck was involved
Carriers have defence counsel engaged within hours and hold electronic logging and maintenance data that lawfully cycles out. Preservation demands need to go out this week, and this is a genuine sub-specialty.
It happened on a municipal sidewalk
Several provinces impose written-notice requirements on claims against municipalities measured in days. Miss it and a strong claim can be over before the limitation period has even been considered.
There is a three-month gap in your treatment
Almost always explainable — a waitlist, cost, childcare, being told to rest. It only becomes expensive when your lawyer learns about it from the other side at discovery.
You were denied benefits eleven months ago
In some claims the limitation clock starts at the first denial rather than the last. A year of polite internal appeals can consume exactly the time you needed.
You want to be told what to do — or you want every option explained
Two firms can be equally capable and only one will suit you. You are going to be with them for years. We treat this as a matching input, not a nicety.
What this costs you
Nothing. Not now, not at settlement, not ever.
- No fee for the intake, the analysis or the introduction.
- Nothing is deducted from any settlement you eventually receive.
- Your fee agreement is with the firm you retain, directly, on terms you agree with them.
- The first consultation with an injury lawyer in Canada is almost always free too.
How we're actually paid
A flat participation fee from member firms. That's the whole model.
- Never a percentage of your settlement.
- Never a payment per referral, which would reward volume over fit.
- Never a bidding position — no firm can pay to be matched more often.
- Never a resale of your information to multiple firms.
Read the full disclosure, including why it's structured this way
Where we go deep
Nine categories, each of which is really several
Motor vehicle accidents
Car, truck, motorcycle and passenger collisions
What changes the match →Catastrophic and brain injury
Traumatic brain injury, spinal cord injury, amputation, severe burns
What changes the match →Slips, trips and falls
Occupiers’ liability — ice, floors, stairs, parking lots, property maintenance
What changes the match →Long-term disability denials
Group and individual disability insurance claims and terminations
What changes the match →Medical malpractice
Negligent care, surgical error, misdiagnosis, birth injury
What changes the match →Workplace injuries
Workers’ compensation, appeals, and the claims that fall outside the system
What changes the match →Written to be useful, not to rank
Everything we know, before you owe us anything
These are the pages we'd send a family member. They include the things a marketing team would tell us not to publish — like when a claim isn't worth running, and the questions to ask us before you trust us.
The first 72 hours after an injury
What to do, what to avoid, and which pieces of evidence quietly disappear this week. The most consequential three days of any injury claim.
8 min read →ChoosingHow to actually choose an injury lawyer
The fourteen questions that separate firms, why online rankings tell you almost nothing, and what to read in a retainer before you sign it.
11 min read →MoneyContingency fees, disbursements and what actually lands in your account
How "no win, no fee" really works in Canada — the percentage, the costs beneath it, and the arithmetic nobody shows you until the end.
10 min read →MoneyHow injury claims are actually valued
The heads of damages Canadian claims are built from, why the "pain and suffering" figure is capped, and what genuinely moves the number.
9 min read →EvidenceWhat the insurer is doing while you recover
Recorded statements, early offers, medical assessments, surveillance and delay — the standard playbook, explained without hysteria.
9 min read →DeadlinesThe deadlines that quietly end claims
Limitation periods are the ones people know about. Notice requirements measured in days are the ones that actually catch people.
8 min read →Straight answers
The four questions everyone asks first
What exactly do you do?
We take a detailed intake, analyse the specifics of your situation, and introduce you to one injury lawyer from a small vetted network who fits your case, your province and how you want to be worked with. You then decide whether to retain them. We are not a law firm, we do not give legal advice, and we do not take any part of your settlement.
Why won’t you publish the firms you work with?
Because a public list turns into a directory, and directories get gamed. The moment firms can see who else is listed, the incentive shifts from doing good work to managing their placement — and clients start self-selecting from a page instead of being matched on their facts. Keeping the network private means we can route on capability and current capacity rather than on presentation. You are told exactly who your match is, and why they were chosen, before you speak to anyone.
Do I get one name or a list?
One. Handing you five names and calling it choice would just be moving the research problem back onto you — which is the thing you came here to avoid. If the match is wrong for any reason, tell us and we will make another one.
How is this free for me?
Member firms pay a flat participation fee to be part of the network. It does not vary with your outcome, it is never a percentage of anything, and it does not come out of your settlement. Your financial relationship is entirely with the firm you retain, on terms you agree with them directly.
One decision, made once
Choose well, once, and then stop thinking about it.
You are going to be with this firm for years, through the part of your life you least wanted. Ten minutes now is the highest-leverage thing you can do about that — and it costs you nothing to find out where you stand.
If a deadline is close, say so on the first screen and we will move today.